Empower your audience to take action and achieve their goals with Flowence, the revolutionary social app that transforms personal development communities.
Marcos Polanco
Founder & CEO
Co-invented a collaborative classification machine learning algorithm (US6195657B1), leading to 10,000 product seats sold.
Repositioned Puerto Rico as an offshore location for defense contractors, securing $100M in investments and creating 1,700 jobs.
Graduate research applying behavior research, persuasive design and influence principles to combat student attrition.
Founder Institute Mentor and Kauffman Fellows Member
Publisher of the Steve Blank Podcast
Transforming the Author-Reader Relationship
Authors' Challenge
Personal development books often serve as sales funnels for speaking, coaching, and consulting, but struggle to generate significant direct revenue.
The Flowence Solution
Expand revenue streams with SaaS income, turning audiences into active, engaged communities. Provide AI-driven creator tools and a platform for habit formation and mutual support.
Future Growth
Expand to universities for student retention and healthcare providers for population wellness improvement, leveraging the power of habit formation across industries.
The Competitive Edge
Habit Tracking+
Incorporate best-in-class habit tracking features with streaks, prompts, and trend visualization, enhanced by social engagement and creator brand integration.
Community Amplified
Extend community tools with action-oriented engagement mechanics, fostering healthy competition, and creator-audience connections.
AI-Powered Growth
Leverage AI to provide personalized experiences, content recommendations, and creator tools maximizing user engagement and retention.
Holistic Ecosystem
Create a seamless platform that combines habit formation and community support, driving long-term user success and loyalty.
Integrated Business Model
Subscription-based Revenue Sharing
Authors set their own subscription prices at a per-habit level or offer bundles. They retain 70% of the revenue, while Skwad takes 30% after AppStore fees. This model aligns incentives and maximizes author engagement.
AI-Driven Creator Tools
Provide free, cutting-edge AI tools to empower authors in content creation, audience engagement, and performance analytics. This reduces barriers to entry and fosters a thriving creator ecosystem.
Exclusive Partnerships
Establish exclusivity agreements with top authors to create barriers to entry and secure a competitive advantage. This strategy ensures a unique value proposition for both creators and users.
Momentum and Next Steps
1
Author Discovery
Initiated discovery calls with personal development authors to drive product-market fit and gather insights on creator needs and audience dynamics.
2
Team Expansion
Hiring product, engineering and growth talent to create a seamless, engaging user experience that stands out.
3
Market Penetration
Targeting pre-launch authors on Amazon's Coming Soon list to build early partnerships and establish Skwad as an essential tool for audience engagement and monetization.